Marketing and Brand Management

Annual brand planning involves many teams and heavy investments of budget and staff resources.  Our methodology takes a brand-level approach to deliver the benchmarks that drug and device product managers need to make informed decisions.

Whether you need to develop a strategy for a successful launch, or to map out your product’s lifecycle management plans, we can help!  Regardless of your product’s size, therapeutic category or disease state, Cutting Edge Information has the experience, perspective and competitive intelligence expertise to help you implement a strong brand plan.

Marketing and Brand Management Focus Areas

  • Advocacy Group Relations
  • Brand Commercialization and Launch
  • Counter-Generics and Biosimilars
  • Direct-to-Patient/DTC
  • Lifetime Customer Value
  • Meeting Planning
  • Media Mix
  • Patient Adherence and Disease Management
  • Patient Compliance Programs
  • Patient Education
  • Physician Support Programs
  • Product Lifecycle Management
  • Promotional Speaker Programs
  • Public Relations
  • Social Media/Digital Marketing

Benefits of working with CEI for Marketing and Brand Management Research

  • You’ll have a team of experts who will provide you with research support no matter what stage of product development you’re in.
  • You’ll learn the best practices that make brand teams successful.
  • You’ll be able to benchmark your marketing and brand teams and we’ll provide you with a detailed gap analysis.
  • You’ll confidently make your strategic decisions thanks to Cutting Edge Information.
  • And much more

Learn More.