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Revolutionize your MSL teams to help drive bottom-line results

Traditional difficulties with measuring medical science liaison teams' impact and performance persist among drug manufacturers. But Cutting Edge Information's latest report on MSL teams provides real solutions for measuring MSL team performance.

In the past, medical science liaisons (MSLs) served a traditional role as scientific support to sales. But market realities, including fewer drug approvals and increasing regulatory demands, have led companies to put a premium on building productive relationships with key opinion leaders and supporting company objectives through medical education.

Today, MSLs are evolving into a more independent, highly strategic function. Innovative companies rely heavily on MSLs' scientific expertise to support education, training, research and clinical initiatives. MSLs are emerging as solutions-driven knowledge workers and as peer-level conduits to leaders in the medical community. Through MSLs, thought leaders gain access to company decision-makers in clinical development, medical affairs, and marketing.

MSLs are in a pivotal position to influence corporate strategy. Forward-thinking organizations that recognize MSLs' shift in responsibilities and leverage the function's scientific expertise can adapt their strategies to measure MSL performance. They are ultimately better poised for success.

This study covers these key aspects of MSL programs:

MSL Qualifications and Performance Measurement

This section examines ways in which companies gauge MSL effectiveness and contributions to company goals. It also explores the increasing educational and clinical experience required for MSL candidates. It includes detailed MSL compensation data.

Structure, Budgets and Staffing

This section details companies' MSL team structures and alignment strategies, investment levels and headcounts.

Field Force Strategies and Communication

This section outlines MSL activities and responsibilities. It also examines the connections between sales forces and MSLs in an ever-changing compliance environment and provides recommendations for integrated communications between those groups.

Call Adam Bianchi  at 919-433-0202 to get your own copy of "The Changing MSL Role" today.