Global Pharmaceutical Launches: Marketing Budgets and Staffing (PH62)

Marketing Budgets and Staffing (Phase III to Post-Launch)
Download Here
Published 2009
168 Pages
350+ Metrics
90+ Charts and Diagrams

Allocate Late-Stage Budgets for Global Pharma Launch

Align dollars and people for a winning drug launch using budget and staffing data for the commercialization of 16 brands — including niche products with modest budgets, mid-level products balancing revenue expectations and larger brands with blockbuster hopes.

The report breaks down brands' commercialization spending and headcounts into three time segments and four spending categories:

Time Segments

  • Phase 3
  • Registration and launch
  • First 12-18 months on market
  • For Pre-Clinical to Phase II data, visit PharmaCommercialization.com)

Spending Categories

  • Brand activities
  • Market research
  • Thought leader development
  • Advertising

The commercialization of new drugs continues to challenge companies across the pharmaceutical and biotechnology sectors. This report provides valuable assistance to individuals and teams who seek guidance in the allocation of pre- and post-launch marketing resources.

Global Pharma Launch Metrics

Metrics Included in Brand Profiles

Each chapter in Global Pharmaceutical Launches contains brand profiles that detail the following metrics:

  • Brand spending by time period (Phase 3, Registration and Launch, and First 12-18 Months on market)
  • Brand headcounts by time period (Phase 3, Registration and Launch, and First 12-18 Months on market)
  • Spending and staffing allocations for core brand activities in all three time periods
  • Spending and staffing allocations for market research in all three time periods
  • Spending and staffing allocations for thought leader development in all three time periods
  • Spending and staffing allocations for advertising in in all three time periods

Metrics Included in Aggregate Brand Data

Chapter-wide analysis unites all brand data:

  • Chapter One: Total spending and staffing for brand activities, market research, thought leader development and advertising — in all three time periods — for all six brands with blockbuster expectations.
  • Chapter Two: Total spending and staffing for brand activities, market research, thought leader development and advertising — in all three time periods — for all five mid-level brands (projected peak annual sales of $500 million to $1 billion).
  • Chapter Three: Total spending and staffing for brand activities, market research, thought leader development and advertising — in all three time periods — for all five niche brands (projected peak annual sales of less than $500 million).