Making the Most of Digital Marketing Budgets to Produce Valuable Initiatives

Sarah Ray, regulatory affairs and safety researcher
By Sarah Ray,
Senior Research Analyst

Attaining and wisely spending online marketing budgets is essential for companies operating in the digital space.  How companies secure their digital marketing budgets and choose to spend them varies across surveyed pharmaceutical and device organziations. Some companies have a formal budgeting process in place for attaining digital marketing funding. Others receive budgets on an ad-hoc basis. Regardless of how these organizations receive their funding, allocating their available resources often marks the difference between companies abilities to develop successful, meaningful digital campaigns versus ones that fall flat after only a few months. Continue reading


[Telemedicines] Back. Tell A Friend.

Sarah Ray, regulatory affairs and safety researcher
By Sarah Ray,
Senior Research Analyst

Telemedicine is back — and with good reason.  As it stands, patients can find visiting a doctor, especially for non-serious concerns, to be frustrating and time-consuming. Already, patients spend inordinate amounts of time traveling to and from physician offices just to spend more time in the doctors waiting room.  This patient-centric technology is poised to help healthcare consumers cut the time expenditure required to address minor health concerns.  With cold and flu season a not-so-distant memory, most end-users would agree that telemedicine is a useful tool for patients who are not in dire medical straits, but could still benefit from some key health advice. Continue reading








Mobile Apps Fight Patient Non-Adherence

Digital marketing is a growing strategy for pharmaceutical companies seeking to get in touch with more patients. Through digital marketing, companies invite patients to become a part of the conversation. Successful pharma apps deliver rich content and can provide important, innovative solutions to common issues that deter patients. These benefits have the potential to further patient education, increase adherence rates, facilitate trial recruitment, inform patients about new developments and promote companies and brands. Continue reading