Developing Pharma Key Opinion Leaders Requires a Personal Touch

Jacob Presson, pharmaceutical market access researcher
By Jacob Presson,
Senior Research Analyst

At a recent conference I attended focused on pharma advisory boards, one of the presentations focused on KOL relationships and best practices for maintaining effective contact with thought leaders.  One of the key takeaways for me in terms of pharma key opinion leaders was the need to ensure that there is a personal touch to communications.  This corroborated a lot of what weve seen here in our research at Cutting Edge Information.  Continue reading


KOL Management for Small Pharma Leans Heavily on Existing Networks Within Companies

Jacob Presson, pharmaceutical market access researcher
By Jacob Presson,
Senior Research Analyst

When it comes to managing and nurturing thought leader relationships and specifically the process of identifying key opinion leaders, companies have several options. Many choose to outsource the identification process and contact KOLs once theyve been identified by the third-party vendor. For larger and mid-sized companies that are looking to expand into new therapeutic areas or geographic regions, vendors provide an extremely valuable and effective service. Continue reading


Pharmaceutical Digital Marketing: Establishing Pharma as an Invaluable Information Resource

Eric Bolesh, commercialization and alliance management expert
By Eric Bolesh,
Senior Director

Over the years, pharmaceutical companies digital marketing activities have enabled them to adopt a different approach to reaching patients, caregivers and physicians alike. Beyond direct-to-consumer television ads and email sends, many organizations have branched out to incorporate new channels within their existing marketing strategies. To be certain, the pharmaceutical industry has developed a number of innovative branded and unbranded solutions using a multitude of platforms. For example, companies have launched Facebook pages, Twitter accounts and YouTube channels geared toward specific audiences as a means to generate campaign awareness and promote consumer education. However, with the growth of the technological age and digital capabilities, correcting misinformation can be just as much of a challenge as disseminating company and product information. Continue reading


Selecting the Right Key Opinion Leader is Imperative in an Era of Increased Transparency

Eric Bolesh, commercialization and alliance management expert
By Eric Bolesh,
Senior Director

GlaxoSmithKline recently announced that it will create an internal team of doctors tasked with educating peers about its products. In December 2013, GSK decided to stop hiring external speakers. The company hopes that “hiring doctors and medical experts to speak as in-house representatives of Glaxo will provide more transparency,” according to Deirdre Connelly, GSK president, North America pharmaceuticals. The decision to form an internal education team underscores the importance of engaging physicians in discussions regarding product efficacy. When making prescribing decisions, physicians look to well-respected peers to affirm their choices as they seek to treat patients using the best possible options. Continue reading


New Year’s Resolutions for Pharma Teams

Victoria Cavicchi, pharmaceutical social media researcher
By Victoria Cavicchi,
Research Analyst

As 2013 comes to a close, the Pharmaceutical and Life Science industries are gearing up for new challenges and new opportunities in 2014. Cutting Edge Information is pleased to present a snapshot of our 2014 Forecasting Guide. Every team will have unique resolutions to meet challenges and embrace opportunities. Cutting Edge Information’s research team offers options for deepening key opinion leader engagement, boosting health economics investment, listening more closely to the Voice of the Patient, refining drug development plans earlier and forecasting clinical costs more accurately, among others. Continue reading




Discussion Leader and Clear Goals Set Pharmaceutical Advisory Boards Up for Success

The pharmaceutical industry has always turned to experts and key opinion leaders to shape and inform company policy.  Despite increasing rules on how companies are allowed to interact with physicians, this role will continue to be important in order to further the effective development of medicines and ensure that the benefits of therapies are being communicated to physicians in a useful format. Continue reading


Great Moderators Key to Pharmaceutical Advisory Board Success

Jacob Presson, pharmaceutical market access researcher
By Jacob Presson,
Senior Research Analyst

Pharmaceutical companies are evolving their advisory board strategies to keep pace with the rapid changes that the entire industry is experiencing. As payer demands increase in complexity, the importance of engaging payers to understand their needs is growing. The depth of outcomes data that payers need requires precisely targeted clinical trials to be effectively developed to meet these needs. As such, when a team is able to gather a roomful of experts together, the benefits from that time need to be maximized for both the participants’ and the company’s sake. One significant — and relatively simple — step that companies can take is to ensure that the moderator or co-chair is up to the task. Continue reading


Six Steps to Hosting a Successful Pharmaceutical Advisory Board

Generations of hopeful party planners and anxious hostesses have turned to Emily Post as the authority on all things etiquette. Her gentle but firm guidelines on manners and social norms may seem more appropriate for old-fashioned ladies throwing summer soirees or bridal luncheons than they do for high-powered life science industry executives who are delving into the latest clinical research or marketing strategies. Although pharmaceutical companies specialize in developing innovative cures, looking back to the traditional truths of hosting etiquette lends value to advisory boards. Here is a look at successful pharmaceutical advisory board management through the lens of the Emily Post Institute’s Six Ways to Be a Good Host. Continue reading