Significant changes to medical science liaisons’ roles and expectations in the past 15 years have underscored the value MSLs bring to their organizations. MSLs not only provide access to highly influential physicians and medical researchers, but they also bring exposure to key healthcare decision-making bodies, such as payers. Our latest research into MSL operations found that the payers’ role in healthcare decisions is one factor fueling MSLs’ global expansion. Continue reading
The Internet, social networking sites, mobile media and other digital forces are rapidly changing how doctors and patients access information about prescription drugs, medical devices and other treatments. Cutting Edge Information has launched a new survey project geared toward understanding the evolving role of mobile health within the pharmaceutical industry. If you would like to take part in the project, please visit http://www.mobilehealthsurvey.com/.
Several recently published studies indicate physicians are spending more time consulting the Internet as a medical resource. Continue reading
Phase 4 clinical trials not only serve to gather valuable data surrounding drugs’ safety, tolerability and real-time effectiveness, but also to test potential new indications, develop stronger marketing profiles, gain payers’ favor and prove superiority over competitors’ products. While many phase 4 trials are conducted at the requirement of regulatory agencies, many are conducted simply to help boost products’ profiles. Needless to say, these trials can be particularly pertinent to the success, or failure, of a product regardless of the reason. Continue reading
It’s time to go house hunting! Now that the medical publications team has drawn an accurate map of important neighborhoods and streets, the team can focus on selecting the appropriate medical journal for manuscript submission. Continue reading
By Casey Ferrell,
Senior Research Analyst
In sports, payroll tends to have a big impact on the quality of a roster. Though it doesn’t always equate to Stanley Cups or World Series rings, the rule is pretty simple: more money equals better players equals more wins.
In pharmaceutical regulatory affairs, the same is increasingly true. To the detriment of smaller players and the benefit of bigger ones, talented regulatory affairs personnel are in high demand; this seems to be driving rapidly growing salaries. Companies with deeper pockets are snatching up the best and brightest regulatory affairs professionals working, creating a talent gap in the industry, the ripple effects of which are numerous and consequential. Continue reading
By Jeremy Spivey,
Senior Research Analyst
Advertising Age reports that Purdue Pharma is planning a major DTC ad campaign for its new product, Intermezzo. Although Intermezzo is based on the same active ingredient molecule as Ambien, a sublingual administration and a lower dosage allows Purdue to target this formulation as better suited for the treatment of early awakening. Unlike Ambien, Intermezzo is approved for this indication, and can be taken with as little as four hours of sleep time remaining.
The $100 million budget Continue reading
By Stephanie Swanson,
Strategic Marketing Manager
The CEI research team is launching two new benchmarking studies that will explore the value proposition, Return-on-Investment and performance measurement of the Medical Science Liaison function. Early results from these studies highlight several trends in medical science liaison (MSL) program management, particularly the changing responsibilities of MSLs within pharmaceutical and biotechnology companies and how their role is expanding worldwide. “Key Trends in MSL Management,” is a complimentary resource providing insights from the new data. The findings in our new white paper are signposts to help managers and executives understand how life science companies operate their MSL programs. Continue reading
Cutting Edge Information’s new customizable “MSL Data Suite” combines the company’s experience in researching medical science liaison performance and MSL program management with our team’s strength in providing Life Science companies with benchmarking data, analysis and customized research, implementation support and consulting. Continue reading
|By Yanis Saradjian,
Director of Consulting
Our newly updated Fair-Market Value Benchmarking and Analysis service now provides medical, scientific and regulatory staff at life sciences companies with fair-market value benchmarks for thought leaders and influential physicians in more than 100 countries. The service is built upon a decade of detailed key opinion leader management research and the Research and Consulting teams’ expertise in FMV benchmarking and developing physician fee schedules. Continue reading
|By Casey Ferrell,
Okay, it’s been almost 24 hours since ePharma Summit 2012 wrapped. Like a good holiday feast, if you did it right you’re probably still digesting the experience like I am. Day One’s symposia offered a more intimate setting for attendees to interact with panelists, while Day Two was a big bacchanal of sessions, networking, keynotes, and panels. Day Three was a tamer affair, with more targeted sessions focusing on case studies and practical applications of the principles discussed the day before. Based on conversations with fellow attendees, Wednesday’s content was a welcome transition from the “what and why” to the “how.” Continue reading